scenarios

Storytelling about the future

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I came across this presentation on transmedia storytelling around scenario planning activities. The importance of storytelling is important here as this is how you should recognise, acknowledge and re-interpret the unfolding of a possible scenario in reality. The scenario is a hyper-real possible future and will be re-interpreted as reality (without the hyper): Story, Sci-Fi … Read more

I get knocked down, I get up again

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Came across this post at Idea Sandbox on developing bullet proof plans: Measuring twice means making sure you’ve thought of all the things that could go wrong before you launch. It means making sure you’ve thought of all of your different audiences… not just the customer, but the salespeople as well. Do you have a … Read more