Interesting post from Penny Edwards here on the recognition that enterprise 2.0 adoption is a mind-set, and therefore, cultural, issue rather than a technology one. In particular, to be truly effective, it requires a different conceptualisation of management as being something focused on motivation, empowerment, support and co-ordination rather than organising, controlling, commanding and (possibly) even leading.
1 thought on “web/ enterprise 2.0 – mindset and culture”