web 2.0 [links]

A new report has been published by the CIPD on web 2.0 in organisations/ enterprise 2.0 – the download is available here (at least to members anyway). The research is largely empirical and coming from a management innovation slant (as the researchers are from the Management Lab at London Business School). No surprises in the findings – more lip service than delivery, innovative potential of the technology undermined by managerial preoccupation with command and control, organisations still operate on one-way communication flows (broadcast not dialogue). It will be interesting to see how this research will ‘fit’ with the more qualitative (and larger scale) research on HR and web 2.0 by Graeme Martin, aso commissioned by the CIPD.

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